An Interview with Northern California’s Midnite Events
Flavorus: How many events do you do a year? What is the typical attendance for your events?
Ben Rozenberg, Midnite Events: We do about 30 events a years with only 6 being on a large scale. Our attendance varies from 7,000 (for large events) to 500 (for club events).
F: What have you found to be the most successful marketing technique to sell tickets?
BR: It would be a combination of street level promotions with online and social media marketing. In addition, you definitely need a right ticketing outlet to help you take your ticket-sales to another level.
F: What are some unique ways that you have used social media to sell tickets?
BR: Doing contests via social media outlets always creates a greater buzz for the shows. Plus doing event video recaps creates a lasting memory which return creates more hype for upcoming events. Here’s one of many recap videos that we have done:
F: What is the secret to a great event that you have learned through your own experience?
BR: Go above & beyond the expectations of your customers on top of creating & keeping an environment where your team is able to keep doing events at this level.
F: What is a great tip that you have learned from another promoter or event organizer?
BR: Stay positive and stay consistent when it comes to doing events.
F: What aspect of the Flavorus experience is most useful to you when throwing a successful event?
BR: Ease of service for both event organizers & ticket buyers along with with great customer service.
F: What other advice would you have for the Flavorus ticket selling community?
BR: Do not shortcut when it comes to event organizing and always keep striving to do better when it comes to all aspects of this industry.