The Boodang Invasion
Since arriving on the Canadian dance music scene in early 1999, Boodang has built a loyal following, and we’re not using the term “loyal” lightly. Boodang event attendees are almost always return customers–many fans have been attending any and all Boodang-sponsored events for years. Boodang events sell, sell fast, and sell out–even in sparsely populated parts of Canada. When the promoter organizes a show, fans arrive in droves. So how did a small band of Canadian musicphiles, who got their start organizing underground dance parties, turn this passion into one of the most successful event production companies in the country?
Hard work is the first, most obvious answer. Thirteen years of hard work. But beyond that, Boodang also embraced its community and held on tight. In early 2001, the promoter gave up underground parties for something more lasting–Boodang worked with the city of Edmonton to throw the first dance music event supported by a new city bylaw. By working with rather than against Edmonton officials and policies, the promoters secured a lasting place in the city as a beloved community enterprise.
Boodang has continued working with, and investing in, its community over the years. In 2007, Boodang became the first promotor to throw an event at Alberta’s Shaw Conference Center (owned by the city of Edmonton). There, Tiesto strolled onto stage to face a sold out crowd of 4,000 people. The walls reverberated with cheers. The rest, they say, is history.
Boodang’s team-wide passion for dance music and attention to detail, has made for a winning combination. Its Canadian-based events compete with the best of American music promoters’ line-ups. Along with a Canadian-based DJ Roster, the team also has a knack for convincing international artists and performers to make the trip north when on tour. Past shows include: Above & Beyond, Dash Berlin, David Guetta, MSTRKRFT, and Steve Aoki. And later this month French DJ, Martin Solveig, will serenade his Canadian audience with tracks including the smash hit, “Hello” (which Solveig co-wrote with Dragonette).
Who will arrive in Alberta next? Anyone’s guess. One thing’s for certain, Boodang has no intention of letting up. And Boodang fans can’t get enough.